The pandemic was the mid-cycle “pause” that allowed real estate prices to increase. Greg strategically liquidated all but 1 property in 2021 and dramatically upgraded his portfolio in late 2021 and early 2022. Currently, he stays active in the marketplace as Chief Investment Officer at his real estate holding firm Athenalux Capital Group LLC (ACG). ACG’s area of expertise is extracting unseen value by current owners either by renovations, operational improvements, or maximizing revenue per square foot in the local market. Greg has taken his almost 2 decades of experience and rebranded his partnership and equity building company Ethos Capital Ventures LLC (ECV). We consistently look for strategic investments whereby applying our proprietary underwriting and business acumen can allow us to outperform the competition. This unique perspective in the marketplace has allowed our investors to consistently obtain outsized returns. Even though prices are higher today, we are seeing more opportunities abound through our approach than the boring “value-add” models clogging up the competitive landscape today.