Let’s Grow Your Financial Portfolio
Have Fun. Create Value. Enjoy Freedom.
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Company Values
Have Fun.
Create Value.
Enjoy Freedom.


Greg W. Huebner has been involved in real estate since 2004 when he purchased and renovated his first duplex property himself. Over the next two years, Greg had purchased, renovated, and rented two other properties while starting a contracting business in his hometown in Iowa. More recently he has rebuilt a personal rental portfolio through extensive renovations and multiple partnerships that eventually held over 100 units worth over $8m. Greg is a student of real estate and credit creation economic cycles dating back to the beginning of land distribution in the US (the late 1700s).
The pandemic was the mid-cycle “pause” that allowed real estate prices to increase. Greg strategically liquidated all but 1 property in 2021 and dramatically upgraded his portfolio in late 2021 and early 2022. Currently, he stays active in the marketplace as Chief Investment Officer at his real estate holding firm Athenalux Capital Group LLC (ACG). ACG’s area of expertise is extracting unseen value by current owners either by renovations, operational improvements, or maximizing revenue per square foot in the local market. Greg has taken his almost 2 decades of experience and rebranded his partnership and equity building company Ethos Capital Ventures LLC (ECV). We consistently look for strategic investments whereby applying our proprietary underwriting and business acumen can allow us to outperform the competition. This unique perspective in the marketplace has allowed our investors to consistently obtain outsized returns. Even though prices are higher today, we are seeing more opportunities abound through our approach than the boring “value-add” models clogging up the competitive landscape today.
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Web Design
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Graphic Design
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Real Estate Investment and Management
Write a description here of the company’s service offerings and its value proposition.
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Acquisition and Disposition
Property Management
Investment Analysis
Portfolio Management
Our Team
Our company is driven by passion to exceed our target.


Jane Doe
Asset Manager


Jack Sparrow
Acquisitions Manager


John Doe
Finance Director